Foundations
Technical SEO
A search engine can only rank what it can find, parse, and trust. Technical SEO is the plumbing underneath every ranking — crawlability, indexation, site structure, and the structured data that tells Google (and AI answer engines) exactly what a page is.
Why it matters
Most sites leak rankings quietly: pages blocked from indexing, duplicate URLs competing with each other, thin or missing metadata, broken internal links, and no structured data. None of it shows up in a design review — but all of it caps how far your content can climb.
Fix the foundation and every other effort compounds. Skip it and you're paying to promote pages search engines can't properly read.
What's included
- Full technical audit — crawlability, indexation, canonicalization, redirects, and site architecture
- Title tags, meta descriptions, and heading structure reviewed against current best practice
- Structured data (JSON-LD schema) so search and AI engines understand your pages
- XML sitemap and robots.txt correctness
- Internal linking and information architecture recommendations
- A prioritized, plain-language findings report — highest-impact fixes first
How I approach it
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Audit
I crawl the site the way a search engine does and catalog every issue, from indexation blockers to missing schema — with severity attached, not just a wall of warnings.
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Prioritize
Findings are ranked by impact and effort so you always know the highest-leverage fix to make next. No 200-item checklist dumped on your desk.
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Fix & verify
I implement the fixes (or hand your team a clear spec), then re-audit to confirm each issue is actually resolved — not just marked done.
Common questions
Do you just hand over a report, or do the work?
Either. Some clients want the fixes implemented end-to-end; others want a prioritized spec their own team can execute. The audit is the same rigor regardless.
How is this different from a plugin's SEO score?
A plugin checks a page in isolation. A technical audit looks at how the whole site is crawled and indexed — the issues that plugins can't see are usually the ones holding rankings back.
Wondering where your site stands?
Tell me what you're trying to accomplish and I'll give you a straight answer on what would move the needle — no obligation.
Get in touch